Warmth and competence

Journal article


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Publication Details

Subtitle: Stereotypes of the elderly among young adults and older persons in Brazil
Author list: Paula Couto, M. C. P., & Koller, S. H.
Publisher: American Psychological Association
Publication year: 2012
Journal: International Perspectives in Psychology: Research, Practice, Consultation (2157-3883)
Volume number: 1
Issue number: 1
Start page: 52
End page: 62
Number of pages: 11
ISSN: 2157-3883
Languages: English-Great Britain (EN-GB)


According to the Stereotype Content Model, out-group stereotypes vary on
the dimensions of warmth and competence (Fiske, Cuddy, Glick, & Xu,
2002). Studies in other cultural settings have shown that elderly
persons are often viewed as warm but not very competent. The present
study was designed to examine societal stereotypes of the elderly among
118 Brazilians of different ages. Participants reported that Brazilian
society views the elderly as more warm than competent. With regard to
competence there were age-related differences with older persons seeing
the elderly as more competent than did younger persons. Interpretations
in terms of in-group preference and developmental changes are put forth.
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